Digital Wisdom
Innovation
Product Development & Design
I believe its tragic when a good idea dies before it's time. That's why bringing ideas to life is my life.
Ideas have unusual power. Good ideas can stop you cold just as fast as they can inspire you to act. But ideas are fragile, they require time and care to grow and thrive. And in an unfriendly, unforgiving, results-now setting like business, good ideas struggle to survive. But survive they must.
Creating "the new" demands a competence to uncover opportunities and the sensitivity to recognize the pitfalls. To some, it may seem like gut instinct - in many cases - they are correct. But it is also the result of developing an understanding of emerging technologies, respecting the business systems in place and engaging the people who manage them.
My approach is to combine my life-long interest in design with years of Fortune 500 experience to bring large market initiatives to fruition within corporate, mid-size and entrepreneurial environments. By joining the nimble and iterative process of designers with the structure and discipline required to develop products and solve business problems, I've led multi-disciplinary teams to successfully launch innovative products and services. As a Thought Leader and Digital Pioneer with the pragmatic approach of a Maker, I've built the foundation for unprecedented initiatives that became standard in the payments, digital and travel industries.
THOUGHT LEADER
- Design Thinking provides the creativity, empathy and intuition for finding solutions, for focusing on the user and for seeing connections that aren’t always obvious.
- Technical Expertise provides the logic to define processes and the development skills to deliver products and services into the marketplace.
- Business Acumen provides the strategic perspective and rigor to ensure the product or service makes sense for the customer and is commercially viable.
DIGITAL PIONEER
- Citi: Introduced iterative prototyping and customer co-design in launching market pilots for the Citi 2G Card, a new device which enabled customer choice for rewards redemption at point-of-sale. Created digital solution enabling unique value proposition by combining two consumer platforms (airline systems and payments) resulting in entirely new customer base for Citi in multiple card products in the Citi Premier Pass Card suite.
- Travelocity: Conducted the proof-of-concept for the Sabre pilot that validated the feasibility of customer initiated online travel transactions and became the platform for Travelocity.
- Prodigy Services Company: Created and developed foundational business models for marketing and e-commerce campaigns in the nascent digital marketplace.