Possibilities…
There isn’t a playbook for these unprecedented times and while change is endless, the human potential for crafting the future is boundless.
Creating "the new" demands a competence to uncover opportunities, comfort with ambiguity in a chaotic environment and the sensitivity to recognize possible pitfalls. To some, it may seem like gut instinct — in many cases — they are correct. But it is also the result of developing an understanding of emerging technologies, respecting the systems in place and engaging the people who manage them.
My approach is to combine my life-long interest in design with years of Fortune 100 experience to bring large market initiatives to fruition within corporate, mid-size and entrepreneurial environments. By joining the nimble and iterative process of designers with the discipline required to develop products and solve business problems, I've led multi-disciplinary teams to successfully launch innovative products and services. My interest in Systems Thinking initiated during the nascent days of the digital marketplace provides the structural perspective and practices to effectively launch impactful, large-scale initiatives.
As a Thought Leader and Pioneer with the pragmatic approach of a Maker, I've built the foundation for unprecedented initiatives that became standard in the payments, digital and travel industries. As a Systems Thinker and Adjunct Professor, I currently work with students in shaping opportunities and developing systems models focused on Sustainability and Regenerative Economics.
Creating the New: Combining Creativity with Expertise
Pioneer
Citi: Introduced iterative prototyping and customer co-design in launching market pilots for the Citi 2G Card, a new device which enabled customer choice for rewards redemption at point-of-sale. Solution also served as basis for Pay with Points capability for Thank You Points redemption with online merchants such as Amazon.
Travelocity: Conducted the proof-of-concept for the Sabre pilot that validated the feasibility of customer initiated online travel transactions and became the platform for Travelocity.
Prodigy Services Company: Created and developed foundational business models for marketing and e-commerce campaigns in the nascent digital marketplace.
thought leader
Systems Thinking provides a holistic view of platforms and ecosystems to develop solutions while cognizant of interactions, functions and purpose.
Design Thinking provides the creativity, empathy and intuition for focusing on customers and finding solutions.
Technical Expertise provides the logic to define processes and the development skills to deliver products and services into the marketplace.
Business Acumen provides the strategic perspective and rigor to ensure the product or service makes sense for the customer and is commercially viable.
Solutions
Creative Solutions are based on the ability to see connections that are not always obvious resulting in new products and services. For example, the value proposition created by combining two consumer platforms (airline systems and payments) resulted in an entirely new customer base for Citi in multiple card products in the Citi Premier Pass Card / Citi Thank You Card product suite.
Commercialization balances creativity with analytics to lead through all phases of assessment, design, development, launch and product management. Go-to-Market strategies, Reporting and Key Performance Indicators are fundamental to successful launch and ongoing presence in digital marketplace.
Education includes an emphasis on personal life-long learning as well as serving as an Adjunct Professor to provide perspectives and practices in working with undergraduate students to develop critical thinking skills in analyzing environments and creating solutions.
“Simplicity is the ultimate sophistication.”