Possibilities…
There isn’t a playbook for these unprecedented times and while change is endless, the human potential for crafting the future is boundless.
Creating "the new" demands a competence to uncover opportunities, comfort with ambiguity in a chaotic environment and the sensitivity to recognize possible pitfalls. To some, it may seem like gut instinct — in many cases — they are correct. But it is also the result of developing an understanding of emerging technologies, respecting the systems in place and engaging the people who manage them.
My approach is to combine my life-long interest in design with years of Fortune 100 experience to bring large market initiatives to fruition within corporate, mid-size and entrepreneurial environments. By joining the nimble and iterative process of designers with the discipline required to develop products and solve business problems, I've led multi-disciplinary teams to successfully launch innovative products and services. My interest in Systems Thinking initiated during the nascent days of the digital marketplace provides the structural perspective and practices to effectively launch impactful, large-scale initiatives.
As a Thought Leader and Pioneer with the pragmatic approach of a Maker, I've built the foundation for unprecedented initiatives that became standard in the payments, digital and travel industries. As a Systems Thinker and Adjunct Professor, I currently work with students in shaping opportunities and developing systems models focused on Sustainability and Regenerative Economics.
Creating the New: Combining Creativity with Expertise
Pioneer
Combined Multi-Sided Consumer Platforms: Launched Citi Premier Pass Card / Citi Thank You Cards by combining two platforms - airline systems and payments - resulting in new customer base for Citi Cards. Successful launch in two highly regulated environments required full end-to-end experience design, addressing dual roles of card members / passengers and merchants / travel providers for transactions on payments networks.
Iterative Prototyping / Customer Co-design: Developed market pilots with Dynamics Inc. for the Citi 2G Card, a new device enabling customer choice for rewards redemption at point-of-sale. Initiative enabled phased development and investment decisions based on customer insights and measured results. Solution also served as prototype for Pay with Points for Thank You Points redemption capability further developed and adopted by MasterCard.
Consumer Initiated Travel Transactions: Conducted the proof-of-concept for the Sabre pilot that validated the feasibility of customer initiated online travel transactions and became the platform for Travelocity.
Digital Marketplace: Created and developed foundational business models for marketing and e-commerce campaigns in the nascent digital marketplace through work with Prodigy Services Company and AOL.
thought leader
Systems Thinking provides a holistic view of platforms and ecosystems to develop solutions while cognizant of interactions, functions and purpose.
Platform Thinking provides holistic view across networks, balancing the needs and interests of stakeholders, consumers, companies and connecting networks to create new solutions that drive organic growth in multi-sided commercial marketplaces.
Design Thinking provides the creativity, empathy and intuition for finding solutions that are simple, elegant and effective.
Technical Expertise provides the logic to define processes and the development skills to deliver products and services into the marketplace.
Business Acumen provides the strategic perspective and rigor to ensure the product or service makes sense for the customer and is commercially viable.
Solutions
Ecosystems Solutions consider impacts across networks, balancing competing needs of customers who want simplicity, partners who want integration, regulators who want compliance and executives who want ROI.
Commercialization balances creativity with analytics to lead through all phases of assessment, design, development, launch and product management. Go-to-Market strategies, Reporting and Key Performance Indicators are fundamental to successful launch and ongoing presence in digital marketplace.
Education includes an emphasis on personal life-long learning as well as serving as an Adjunct Professor to provide perspectives and practices in working with undergraduate students to develop critical thinking skills in analyzing environments and creating solutions.
“Simplicity is the ultimate sophistication.”